소비자행동론 막걸리되살리기 Revitalization of Makgulli
- 최초 등록일
- 2014.12.15
- 최종 저작일
- 2014.11
- 8페이지/ MS 워드
- 가격 3,000원
소개글
Consumer Behavior 에 걸맞는 model에 적용시켜 막걸리 되살리는 방법에 대한 리포트입니다.
목차
I. Introduction
II. Background
III. Nature of consumer behavior
IV. Group Influence
본문내용
In Korea, the Milky and Sweet alcohol has always been on the must –try radar. It’s ‘Makgeolli’, the traditional Korean alcohol originally considered the beverage of the working class consumed primarily by the farmers and the elders but has now gained the wider following the younger generation of the Korea. However its sensation was only temporary and the sales of its industry has been decreasing and the Makgeolli’s industry is now in the deep water.
After a long hiatus, Makgeolli is back. Smoother than ever, affordable as always. Headache-free, sort of healthy in reasonable level having a broader fan base of nostalgia-soaked old timers and trends seeking newcomers. A recent government fueled to revive a variety of extinct or endangered traditional Korean alcohol beverages in which Makgeolli has taken center stage has helped the comeback. However, it’s just not enough to take the Makgeolli industry to the top of the Korean Alcohol beverage industry. It certainly requires the futher and advanced step for the Makgeolli as the market leader for its bright future.
참고 자료
없음