P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
- 최초 등록일
- 2012.12.01
- 최종 저작일
- 2012.12
- 22페이지/
MS 파워포인트
- 가격 5,000원
소개글
P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
목차
Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q&A
본문내용
About P&G
P&G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sales in 1980
Country General manager(GM) : each counter runs by expertise of local market
Problems
1. Cost limits profits: local product development costs
2. Delay of release new product
Founded in 1837 by Proctor and Gamble
Product: Consumer Goods ( detergents, diaper)
Introduction of P&G
<중 략>
‘Master Franchise’
:BBQ gives a local partner the exclusive right for using the brand name & know-how.
▼
The local partner recruits franchise.
▼
BBQ gets loyalty from the local partner.
Source & Menu
common menu, local menu
and local side dish
Improved production and distribution system
Control the quality from HQ
3. Managing the brand
Communication between HQ-Master Franchise Partner-Local stores
2nd stage: Changing the strategy
New Core competencies
참고 자료
없음
