한양대 병원의 병원 서비스 마케팅 조사 (건국대 병원과 비교)

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한양대 병원의 병원 서비스 마케팅 조사 (건국대 병원과 비교)

목차

1. Reasons for Topic selection
2. Medical center status
3. Survey taking process
4. Survey Results
5.Ways to improve services of Hanyang medical center

본문내용

● Changes in Society structure and Public awareness
⇒ High Quality service + kind medical center + good explanations on illness
● Harder to manage due to decrease in total revenue
- Hospital focuses more on customers
- fierce competition
- 낮은 의료보험수가에 비해 설비에 대한 원가 보상은 어려워
● 한양대병원은 매년 계속되는 적자로 경영위기 속에
인접한 건국대병원이 최신설비를 갖추고 재개원하면서 경쟁구도로
Medical Center Status
Established in 1972
Seoul, Seongdong, Hengdang
(8mins from Hanyang sta.)
171 specialists, 840 sickbeds, 25 treatment sectors
Revenue : 170billion won
● Hanyang University Medical Center
Medical Center Status
● Konkuk University Medical Center
Established in 1931(Reconstructed in 2005)
Seoul, Kwang-Jin, Hwayang(Konkuk Sta.)
151 Specialists, 808 sickbeds, 24 treatment sectors
Revenue : 193billion won
Medical Center Status
Survey Taking Process
● Literature Research(2010.3.27-2010.4.3)
Survey Taking Process
- Studies on the affects the service quality, service value,
emotional response & reputations gives to the customer
satisfaction and intentions of reutilization according to the
service relationship: (Thesis for a doctrinate-2010HY)
- Studies on the customer satisfaction of Seoul Municipal
Hospital services
- Studies on factors of patient’s satisfaction on outpatient

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